Profiling Travel E-Shoppers in Britain

• 발행기관: 세계문화관광학회
• 저자명: Yusniza Kamarulzaman
• 간행물 정보: 『Conference Proceedings』9th International Joint World Cultural Tourism Conference 2008, 141~149쪽, 전체 9쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.11.30

영문 초록

The Internet technology presents a great opportunity for tourism businesses to market and distribute their services and this has affected the way consumers interact with tourism marketers. This research aims to fill the gaps in the current understanding of the potential of e-tourism marketing in Britain through examining the profile of e-shoppers for travel services. This involved in recognizing the customers' demographic and geo-demographic profile and also their purchasing pattern. This research converges from the backgrounds of e-tourism, e-marketing and consumer behaviour while employing Internet Survey tools in the data collection stage. The paper is organised into two significant parts. The first part addresses the background of the research with regard to aspects of the e-tourism industry and its development. The second part presents the empirical research, covering the aspects of methodology, research contribution and conclusions. The results explicitly clarified several key contributions and implications to marketing theory and practice.

목차

ABSTRACT

Introduction

Research Objectives

Research Methodology

Results

Research Contributions

Conclusion

References

키워드

E-Tourism E-Marketing Internet Shopping and Consumer Behaviour