An Application of The Liserl Model for International Tourism Demand in Thailand

• 발행기관: 세계문화관광학회
• 저자명: Prasert Chaitip Chukiat Chaiboonsri
• 간행물 정보: 『Conference Proceedings』9th International Joint World Cultural Tourism Conference 2008, 786~801쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.11.30

영문 초록

This study examines issues relating is to identify dimensions of the travel motivations of tourists. The article first presents an overview of the tourism industry in Thailand, an examination of the particular aspects of the tourism industry, and the estimate of travel motivations of tourists. The results of the study reveal that travel cost satisfaction and tourist demographics are found to have influences tourism destination (tourism product, tourism product attributes and tourism product management). Using an LISERL model and analysis of moment structures, the economic structural equation model specifies the causal relationships among the latent variables, describes the causal effects. The factors affecting consumer behavior information gathered from this research will help in structuring the international tourism industry in Thailand. An important fact is that tourism is a labor-concentrated industry, a mainly beautiful characteristic in economies with large numbers of inadequately educated, a feature that applies to many areas.

목차

ABSTRACT

Introduction

Research Aim and Objective

Expected Research Outcomes

Literature Review

Conceptual Framework

Research Methodology

The Results of the Research

Conclusion and Implications

Recommendations

Bibliography

키워드

Latent Variables International Tourism Demand LISERL Model Thailand