학술논문
The German Market for Outbound Study Tours
이용수 4
- 영문명
- 발행기관
- 세계문화관광학회
- 저자명
- Dieter Semmelroth Anna Semmelroth
- 간행물 정보
- 『Conference Proceedings』9th International Joint World Cultural Tourism Conference 2008, 466~474쪽, 전체 9쪽
- 주제분류
- 사회과학 > 관광학
- 파일형태
- 발행일자
- 2008.11.30
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국문 초록
영문 초록
Germany is Europe's leading outbound tourism market. A fast growing market segment is that of study tour tourism. Guided visits of cultural sites and events have a long tradition in Germany, Since its beginnings in the 18th century study tours have come a long way. Originally, limited to the educational elite, study tourism is nowadays much more broadly based in the society. The paper focuses on an analysis of German study tour operators. Apart from an assessment of the industry's structure, performance and risk exposure some analytical data on the customer base, destinations and products is presented. Finally, the sector's future prospects are analysed.
목차
ABSTRACT
Introduction
Rreferences
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