Economic Impact and Vistor Profile Study of Jalpesh Mela in West Bengal, India

• 발행기관: 세계문화관광학회
• 저자명: Abhijit GHOSH Terence L McVEIGH
• 간행물 정보: 『Conference Proceedings』9th International Joint World Cultural Tourism Conference 2008, 662~667쪽, 전체 6쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.11.30

영문 초록

Religious tourism, also commonly referred to as faith tourism, is a form of tourism whereby people of faith travel individually or in groups for pilgrimage, missionary, and or leisure purposes. Religious tourism is an area of event tourism that can be further developed especially in areas, such as the study area of Jalpaiguri district in West Bengal, India. This paper looks at a preliminary study of the ancient Indian religious festival, Jalpesh Mela, one of the main religious festivals in West Bengal. West Bengal is situated in eastern India and is surrounded by the states of Assam, Jharkhand, Orissa, Sikkim, Bihar and neighboring countries of Bhutan, Bangladesh and Nepal. This religious festival has developed to attract visitors from within the Jalpaiguri district, other states and districts of India and neighboring countries to West Bengal. This initial study, based on a questionnaire survey of a sampling of visitors to the festival in the year 2007 looked at various aspects of this festival. These included its economic impact and visitors' satisfaction with elements of this event and its supporting infrastructure and facilities. The results of the survey offer some insight as to what visitors believe could be done to enhance future visitation to the Jalpesh Mela festival. While a preliminary study, this survey provides interested parties with information on visitor profiling, economic impact of religious festivals on a regional destination and attitudes of visitors towards the event with some visitor suggestions for future enhancement of the tourism aspects of Jalpesh Mela.

목차

ABSTRACT

Introduction

Religious Importance Of The Festival

Purpose Of The Study

Methodology

Results and Findings

Discussion of Findings

Conclusion and Recommendations

References

키워드

Religious tourism Jalpesh Mela Festival Economic impact Visitor profile Visitor perception Visitor expectation