Selling a Myth in Mordogan County

• 발행기관: 세계문화관광학회
• 저자명: Gö kç e Ö zdemir Turgut Var
• 간행물 정보: 『Conference Proceedings』9th International Joint World Cultural Tourism Conference 2008, 344~347쪽, 전체 4쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.11.30

영문 초록

The destinations are becoming vastly competitive worldwide. New destinations emerge with the pressure of globalization and the competitiveness it creates. Tourists are pulled to the destination by the combination and variety of attractions, events and services they promise to offer. There are many advantageous tourism resources in the region such as the spring of Narcissus and the elephant fossils. Myth, representing unrecorded history, is an important means of selling the culture and enhancing the image of the destination. Therefore, when compared to the natural and historical riches of the region, it is marked that tourism is not at all at the level where it should be. This study examines Mordogan County as a tourist destination and offers a positioning strategy in regard with its myth.

목차

ABSTRACT

Introduction

Myths in Marketing Destinations

Mordogan Case Study

Conclusion

References