학술논문
The Impact of Organizational Climate on the Salesperson's Adaptive Selling in the Hotel Industry
이용수 15
- 영문명
- 발행기관
- 세계문화관광학회
- 저자명
- Kim Byeong Yong
- 간행물 정보
- 『Conference Proceedings』9th International Joint World Cultural Tourism Conference 2008, 619~626쪽, 전체 8쪽
- 주제분류
- 사회과학 > 관광학
- 파일형태
- 발행일자
- 2008.11.30
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국문 초록
영문 초록
Organizational climate has been acknowledged as an important role of controlling and affecting employees behaviors as well as their perceptions of objects. The current study attempts to investigate the relationship between organizational climate and the salesperson's adaptive selling behavior in the hotel context. The results indicate that organizational climate, customer orientation. employee commitment, cooperation and coordination, and managerial competence and consistence, have a significant effect on the salesperson's adaptive selling behavior.
목차
ABSTRACT
Introduction
Theoretical Background
Methodology
Results
Conclusion and Implications
References
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