The Influence of Beijing Olympics on the Tourism Destination and the Developing Stratagems of Beijing

• 발행기관: 세계문화관광학회
• 저자명: Hang Yu(杭宇)
• 간행물 정보: 『Conference Proceedings』9th International Joint World Cultural Tourism Conference 2008, 313~317쪽, 전체 5쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.11.30

영문 초록

As one of the giant events in the world, the Olympic Games will bring many tourists when it is held but will make the host suffer the Post-Olympics effect after it ends. This paper analyzed the influence of Beijing Olympics on the tourism destination. Taking the Sydney Olympics Games for instance, the change of tour target during the Sydney Olympic Games is analyzed in order to show the positive effect. Beijing Olympics Games can benefit from the experience of Sydney. 奥运会作为世界大型事件的一种，在奥运会举办当年为本国带来大量游客的同时，举办国也将在奥运结束后遭受后奥运会效应的影响。本文分析了2008奥运会对旅游目的地的影响，并且以悉尼为例，通过分析悉尼奥运会后的促销战略，为北京奥运会提供建设性的意见。

목차

ABSTRACT

Introduction

摘要

一、北京奥运会对旅游目的地的影响

二、澳大利亚后奥运战略的成功经验

三、对于北京后奥运战略的几点建议

四、总结

参考文献

키워드

Festival and Special Event Sydney Olympic Games Beijing Business Travel 节 事 悉尼奥 运 会 北京 商务 旅游