An Exploratory Study on Mege Sales Carnival Contributions to Malaysian Tourism Industry

• 발행기관: 세계문화관광학회
• 저자명: Sarimah Ismail Hassnah Wee Sarinande Mansur
• 간행물 정보: 『Conference Proceedings』9th International Joint World Cultural Tourism Conference 2008, 37~54쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.11.30

영문 초록

Shopping tourism is become increasingly integral part of Malaysia tourism industry. It also generated significant contributions to all sectors which lead to increase the country economy. Realizing the potential of shopping tourism in Malaysia, greater promotional and marketing efforts are undertaken by government as well as private sectors. Hence the purpose of this study is to identify the contribution of Mega Sales Carnival (which is the biggest sales promotion in Malaysia) to tourism industry. The triangulation of data collection is used in this study. The findings indicated that, Mega Sales Carnival does not generated significant impact towards tourist arrivals, tourist expenditures as well as surrounding businesses like shopping complexes, hotels, transportation, restaurants and entertainments. The positive performance of the Mega Sales Carnival called for various efforts to further enhance the successful of the event.

목차

ABSTRACT

Introduction

Research Methodology

Research Findings and Discussions

Conclusions

References

키워드

Event Tourism Shopping Carnival Carnival Contribution Tourist Expenditure