학술논문
An Approach to Tourism Product Marketing
이용수 4
- 영문명
- 발행기관
- 세계문화관광학회
- 저자명
- Ye Xiushuang(叶 秀霜)
- 간행물 정보
- 『Conference Proceedings』9th International Joint World Cultural Tourism Conference 2008, 286~290쪽, 전체 5쪽
- 주제분류
- 사회과학 > 관광학
- 파일형태
- 발행일자
- 2008.11.30
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국문 초록
영문 초록
The intelligence marketing is a new marketing activity that is a kind of characteristics and costliness value mode, and it is also an important change of an anti-traditional marketing mode. It is required to pay attention to the special need of women during every process about tourism operation such as designing, producing, serving and so on.
心智营销是目前阶段一种高价值、大作用的全新营销活动，足反传统营销模式的一次重大变革。而关于旅游产品女性市场的心智营销是心智营销的一个单独的、有明显特色的分支，是针对广泛存在的女性客源市场，采取心智营销的策略，使旅游企业在产品设计、生产、销售等环节更注重女性的特殊需求。
목차
ABSTRACT
摘要
参考文献
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