To Build the Economy Portal on the Internet

• 발행기관: 세계문화관광학회
• 저자명: Yuan Qi(袁琦)
• 간행물 정보: 『Conference Proceedings』11th International Joint World Cultural Tourism Conference 2010, 903~908쪽, 전체 6쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.11.30

국문 초록

经济型门户网站在网络营销中的重要地位，如同酒店的前台一样，有宣传酒店形象，定位企业文化，展示企业实力的作用外，借助其特有的预订平台和会员社区等功能，奠定了其特定的网络营销上的重要地位。本文从定位网站的CI形象，界面整体布局设计，网络营销，用户体验等各个方面对目前最著名的五大经济型连锁酒店的门户网站进行剖析，提出网站整体策划 能力才是网站构建的关键之处。

영문 초록

Just like the front desk in the hotel, the economy Portal, which has the important role of publicizing the image of the hotel, orientating enterprise culture, & showing the enterprise power, lays an important position in internet marketing with its unique booking platform and Member Community. The article analyzes the Portals of the five largest economy hotel chains from the aspect of positioning the image of the site CI, the overall layout of the interface, internet marketing & User Experience. It proposes that overall site planning ability is the key to website building.

목차

摘要

前言

1. 案例展示说明

2. 经济型连锁酒店门户网站构建分析

3. 结语

参考文献

키워드

economy hotel chain overall site planning abilite website building 经 济 型连 锁 酒店 网 站整体 策划 能力 门 户 网 站构 建