학술논문
Influence of Destination-tourist Communication Effectiveness on Tourist Satisfaction
이용수 8
- 영문명
- 발행기관
- 세계문화관광학회
- 저자명
- Li Jian
- 간행물 정보
- 『Conference Proceedings』11th International Joint World Cultural Tourism Conference 2010, 322~330쪽, 전체 9쪽
- 주제분류
- 사회과학 > 관광학
- 파일형태
- 발행일자
- 2010.11.30
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국문 초록
영문 초록
This research aims to contribute to the diverse perspectives of and approaches to the research of tourist satisfaction by developing a conceptual model that views tourist satisfaction process as the communication process between destinations and tourists. Such audience-centered media and communication theories of uses and gratifications and audience selectivity are applied to construct the conceptual model. Case study has been conducted on the national pavilions of France and the United Arab Emirates for their significance in identifying the research issue. Results from the case study are discussed in response to the relevant elements of the conceptual model, which may provide references for effective destination-tourist communication.
목차
ABSTRACT
INTRODUCTION
RATIONALE
CONCEPTUAL MODE
METHOD
RESULTS AND DISCUSSION
CONCLUSION
REFERENCES
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