Perception on Asian Convention Destination Attributes

• 발행기관: 세계문화관광학회
• 저자명: Yang Huo Ph.D. CMP
• 간행물 정보: 『Conference Proceedings』11th International Joint World Cultural Tourism Conference 2010, 293~299쪽, 전체 7쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.11.30

영문 초록

This paper examined meeting planners‘ perception on Asian convention destinations and their attributes. Meeting Planners/Certified Meeting Planners (CMP) were asked to indicate (1) how they plan to select destination by checking the attributes of a destination, (2) meeting venues and overnight accommodations. This study will contribute to the literature on the meeting and convention management since it deals with the planner’s aspects in the context of his/her role in the site selection procedure as well as strategic event/meeting planning process. Descriptive statistics using frequency distribution and mean performance scores showed that Tokyo is ranked as the first preference followed by Hong Kong, and Singapore Beijing. Furthermore, findings indicate that meeting facilities are very important attribute attracting and pulling meeting planners as well as their meetings, conventions, and exhibitions to the city. Therefore, the findings and results of this study intensify of destination management organizations (DMOs) in explaining their meeting attractiveness within the context of hosting more meetings to their cities.

목차

ABSTRACT

INTRODUCTION

LITERATURE REVIEW

METHODOLOGY

RESULTS AND DISCUSSIONS

CONCLUSIONS

LIMITATIONS AND RECOMMENDATIONS FOR FUTURE RESEARCH

REFERENCES