학술논문
Influence of Chinese Cultural Values on Service Quality Dimensions
이용수 10
- 영문명
- 발행기관
- 세계문화관광학회
- 저자명
- Miss Ying Ying Liao Dr. Ebrahim Soltani Dr. Dan Alex Petrovici
- 간행물 정보
- 『Conference Proceedings』11th International Joint World Cultural Tourism Conference 2010, 465~473쪽, 전체 9쪽
- 주제분류
- 사회과학 > 관광학
- 파일형태
- 발행일자
- 2010.11.30
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국문 초록
영문 초록
The aim of this study is to explore the influence of Chinese cultural values on service expectations and service determinants from customer perspective. The study utilised an extensive survey-based quantitative methodology and collected 524 questionnaires from two different types of customer across three regions of northern, middle, and southern Taiwan: the five star chain hotel restaurants and the local chain restaurants. The findings are categorised into two structural models. Overall, the findings suggest that academics and practicing managers need to move beyond the Hofstede paradigm if today‘s borderless and wireless cross-cultural management has a chance to be understood and theorized.
목차
ABSTRACT
INTRODUCTION
LITERATURE REVIEW
RESEARCH METHOD
STATISTICAL RESULTS
DISCUSSION AND IMPLICATIONS
REFERENCES
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