The Greek-Russian Tourism Relations. Case Study of the Greek Tourism Office in Moscow.

• 발행기관: 세계문화관광학회
• 저자명: Dr. Dimitrios Mylonopoulos Eftychia Aivaliotou Dr. Polyxeni Moira
• 간행물 정보: 『Conference Proceedings』11th International Joint World Cultural Tourism Conference 2010, 140~148쪽, 전체 9쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.11.30

영문 초록

In the last decade Russia demonstrates a constant growth of its national income resulting to the increase of the Russian citizens‘ tourism streams to the foreign countries. As the Russian tourists are getting desirable to the destination places due to their high consumer expenditure, Russia becomes a new source of tourists especially for the countries of the Mediterranean Sea. One of the Mediterranean destination countries of the Russian tourists is Greece. Greece‘s objective is to attract as many Russian tourists as possible and for this reason is trying to develop the Greek-Russian relations. Particularly in the tourism sector, Greece is attempting to promote its tourism product in Russia and to convince the Russian citizens for its quality and attractiveness. For the achievement of this objective a specific administrative unit, with exclusive competence on tourism sector, has been founded in Moscow. This unit is being staffed by specialized executives and is supervised by the Greek National Tourism Organization that constitutes the executive tourism agent of the Greek Ministry of Tourism & Culture. This administrative unit is called Office of the GNTO-Greek National Tourism Organization- in Moscow. This article aims at the study of the structure, organization and function of the Greek tourism office in Moscow, the registration, analysis and evaluation of its activities. Among its objectives is the submission of proposals that will set the appropriate tourism policy, the application of which, by the Office of GNTO in Moscow, will enhance Greece‘s competitiveness among the Mediterranean countries and will result to the gain of a bigger share in the Russian tourism market.

목차

ABSTRACT

1. Introduction

2. Russia as a tourism market

3. Greece as a tourism destination for Russians

4. The Greek Tourism Office in Moscow

5. Critical approach

6. Conclusion

REFERENCES

키워드

Greek-Russian tourism office of Greek tourism Moscow