Estimating Recreational Benefits and Environmental Effects for the Amenities of Flowers Industry

• 발행기관: 세계문화관광학회
• 저자명: Chin-Huang Huang
• 간행물 정보: 『Conference Proceedings』11th International Joint World Cultural Tourism Conference 2010, 285~292쪽, 전체 8쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.11.30

영문 초록

Tien-Wei highway garden is the biggest cultivated land area for flower agriculture (30.27%, in 2007) in Taiwan, which provided public goods and positive externalities, such as the amenity value of the landscape, biological diversity, cultural heritage rural lifestyle and economic activity contribute social welfares to rural economy. The amenity from cultural heritage of flower industry attracts many tourists that generate recreational benefits and cannot be assessed by market price directly. This research adopts the nonmarket goods valuation method, travel cost method (TCM), to measure the benefits from tourists’ demand function. In addition, the environmental quality will influence the tourist‘s decision to choice the recreation site, which also to be an important determinant of demand function and will be introduced into demand model. The empirical results of this research demonstrate that the average consumer surplus (CS) for demand model contains quality variables is NT$7,770. The average consumer surplus without containing quality variables in the demand model is NT$7,741, and the average benefits of environmental quality for tourist are NT29.

목차

ABSTRACT

INTRODUCTION

ENVIRONMENTAL ATTITUDE AND ENVIRONMENT QUALITY

TCM AND RECREATIONAL BENEFITS

COUNT DATA MODEL

RESULTS

ANALYSIS OF TOURISTS’ PREFERENCES FOR ENVIRONMENTAL QUALITY

ESTIMATING RECREATIONAL BENEFITS AND ENVIRONMENTAL EFFECTS

DISCUSSION AND CONCLUSIONS

REFERENCE

키워드

Recreational Benefits TCM environmental quality