Media Reporting on Destination Image Influencing Koreans’ Travel to Australia

• 발행기관: 세계문화관광학회
• 저자명: Hong Chul LEE Michael J. GROSS Sang Ho LEE
• 간행물 정보: 『Conference Proceedings』11th International Joint World Cultural Tourism Conference 2010, 418~431쪽, 전체 14쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.11.30

영문 초록

Media reporting about destinations has been shown to affect tourists towards international travel. It is important to examine how media reporting influences destination images over time, so that destination marketers may better understand how to integrate such knowledge in marketing planning. The purpose of this paper is to examine the differences of the reporting tendency, news frames and propensity to change in Korean newspapers towards destination image and overseas travel, focused on Australia using the key words, “Travel to Australia”. Statistical analysis methods employed were cross-tab, ANOVA and time series regression. Significant differences were found in topics and attitudes. Specifically, the number of articles decreased after the 1997 IMF financial crisis, however, interest has gradually recovered since 2000. The findings of this study may be helpful to identify the influence that newspaper reporting has on the perceived destination image of Australia.

목차

ABSTRACT

INTRODUCTION

LITERATURE REVIEW

DATA AND METHODOLOGY

RESULTS AND DISCUSSIONS

CONCLUSION

REFERENCES

키워드

Reporting tendency Korean five newspapers Australia‘s destination image Time Series Analysis Content analysis