Commercialization of the Owara Bon Dance

• 발행기관: 세계문화관광학회
• 저자명: Yasuhiro Watanabe
• 간행물 정보: 『Conference Proceedings』11th International Joint World Cultural Tourism Conference 2010, 777~784쪽, 전체 8쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.11.30

영문 초록

“Owara kaze-no bon” is a folk dance festival held in the small town of Yatsuo in Toyama Prefecture, Japan. The origin of the festival dates back to 18th century, however, the present style of the dance and the festival was established in the early 20th century. Ever since Yatsuo Tourism Board was formed in 1950 to attract 150,000 visitors to the Festival, more than double the number of those days, various promotional activities have been undertaken. Bus services began to connect the festival and the nearby railway stations; facilities for the spectators were newly built in the town for the convenience of the visitors. Even a novel and a popular song based on the Festival were released and both became a big hit. The dancing team of the Festival won in the folk dance competition to gain great fame in the cultural sector. In the 1970s, the Board started a dance show with a charge for visitors. The site of the show continued to expand, and now it holds a seating of more than 9,000. Its tickets are sold nation- wide under a convenience store network, and are an instant sold-out. Presently, the three-day only festival in this small town with a population of less than 8,000, attracts approximately 300,000 visitors. The expansion naturally brought about negative effects to the town and its people. Not only the magnitude of the number of spectators, but the behavior of some inconsiderate lookers disturb the dance which is danced by the local people for their pleasure. The garbage left by the visitors is also causing the town a big financial burden. But more importantly, after being exposed to the tourism oriented commercialization, can the dance continue to create a new tradition of its own?

목차

ABSTRACT

1. Introduction

2. The Owara Bon Dance Festival

3. The Town of Yatsuo, Toyama Prefecture

4. Traditional Development of the Owara Bon Dance

4. Commercialization of the Owara Bon Dance

5. Present Condition

6. Future Development of the Owara Bon Dance

References

키워드

traditional folk dance cultural asset commercialization tourism promotion