학술논문
Experiential Marketing of ‘Your Singapore’
이용수 34
- 영문명
- 발행기관
- 세계문화관광학회
- 저자명
- T.C. Chang Kyung-Eun Choi
- 간행물 정보
- 『Conference Proceedings』11th International Joint World Cultural Tourism Conference 2010, 93~108쪽, 전체 16쪽
- 주제분류
- 사회과학 > 관광학
- 파일형태
- 발행일자
- 2010.11.30
4,720원
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국문 초록
영문 초록
목차
Introduction
Experiential Tourism Marketing: Power of Place, Personality and Product
From Instant Asia to YourSingapore: Overview of Singapore’s Evolving Tourism Image
YourSingapore As Experiential Marketing: Empowering the Consumer
Experiential Marketing and the Touristic Imagination
Experiential Marketing and Local Perceptions
Conclusion: Expectations and Exceptions in Experiential Marketing
References
키워드
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