학술논문
On Promoting Regional MICE Industry by Shanghai World Expo UBPA Hangzhou Pavilion
이용수 17
- 영문명
- 발행기관
- 세계문화관광학회
- 저자명
- Zhu Qian-qian(朱倩 倩 )
- 간행물 정보
- 『Conference Proceedings』11th International Joint World Cultural Tourism Conference 2010, 924~928쪽, 전체 5쪽
- 주제분류
- 사회과학 > 관광학
- 파일형태
- 발행일자
- 2010.11.30
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국문 초록
2010上海世博会对杭州会展业意义重大，杭州市紧紧抓住世博会杭州案例馆的平台作用，借鉴世博成功办会经验， 组织开展各类项目和活动， 提升杭州国际化办会水平， 扩大城市国内外影响力；进一步推进会展产业转型升级，助推区域会展业快速发展，取得了显著的直接和衍生效应。
영문 초록
2010 Shanghai World Expo has its special significance for Hangzhou conference and exhibition industry. The city of Hangzhou seizes the platform of Shanghai World Expo UBPA Hangzhou Pavilion, learning the successful experiences, carrying out different types of programs and activities so as to enhance its international events' level and expand the city's domestic and foreign influence, further promoting the MICE industry to upgrade, boosting the rapid development of local exhibition industry so that it has made significant direct and derivative effect.
목차
摘 要
一、引言
二、助推区域会展业快速发展的背景和意义
三、助推区域会展业快速发展的创优举措
四、助推区域会展业快速发展取得的主要成效
参考文献
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