The Tourism Destination Image Formation Process

• 발행기관: 세계문화관광학회
• 저자명: Hong Chul LEE Michael J. GROSS
• 간행물 정보: 『Conference Proceedings』11th International Joint World Cultural Tourism Conference 2010, 432~450쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.11.30

영문 초록

This study investigated tourism destination images by Korean tourists who visited Australia using package tours provided by Korean outbound travel agencies. The purpose of present study is to examine the aspects of the travel motivations, past experiences, socio-demographic variables and Internet sources that contribute to overall destination image of Australia by Korean package tourists. A path model was developed using important determinants of the Australian destination image formation process. The initial findings were that destination images towards Australia by Korean tourists were significantly influenced by push and pull motivations, past experiences, and Internet Sources. Most Korean package tourists across all age ranges were strongly influenced by Internet sources. The results can provide important implications to explain the influence of the variables in the destination image formation process, especially Internet sources.

목차

ABSTRACT

INTRODUCTION

LITERATURE REVIEW

DATA AND METHODOLOGY

RESULTS AND DISCUSSION

CONCLUSION

REFERENCES

키워드

Tourism Destination Image Formation Process South Korean Package tourists Path Model Australia’s Destination Image