A Study of the Impact of Servicescape in the Convention Facilities: Focused on Convention Hotel

• 발행기관: 한국자료분석학회
• 저자명: Yunkyong Kim
• 간행물 정보: 『Journal of The Korean Data Analysis Society (JKDAS)』Vol.15 No.3, 1227~1247쪽, 전체 21쪽
• 주제분류: 자연과학 > 통계학
• 파일형태: PDF
• 발행일자: 2013.06.30

영문 초록

Hotel customers usually purchase a service by simultaneously evaluating several criteria. Convention hotel managers need to know how customers integrate values and tradeoff different products and service attributes. The purpose of this study is to examine the impact of the servicescape on perceived service quality in the convention hotel industry. The study of this research model tests the influence of service quality with the tangible aspects of servicescape as a direct influence on an individual’s perception of service quality. The research hypotheses need to be tested via surveys. The results of this study support the concept that a property’s personality is shown not only by intangible marketing service, but also that tangible marketing service is shown by servicescape. Tangible service quality the important role of stimuli in the consumer’s service evaluation process. This study contributes to the theoretical advancement in the field of convention hotel industry by empirically testing a structured model to develop a concept of servicescape of convention hotel industry. And also convention hotel owners, managers and operators would be able to use this research to set their marketing plan to exceed the needs of the hotel guest.

목차

1. Introduction

2. Literature Review

3. Research Methodology

4. Research Results

5. Conclusion and Future Study

References

키워드

servicescape convention hotel service quality service evaluation process