Impact Analysis of Education Services Quality of Education Support Policy for the Traditional Market Activation on Sales Skills Improvement of Merchants

• 발행기관: 한국유통과학회
• 저자명: Kyung In Cho Moon Young Hwang
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2016 International Conference on Business and Economics (ICBE 2016), 45~47쪽, 전체 3쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

Korea's traditional markets have been showing a tendency to sharply fall sales since 1996, The goal of this research is to help merchants education support policy to establish effective strategies for the traditional market activation and merchants education development in the future. This study presents a number of suggestions when it coms to the impact of education service quality on management performance as the way to activate traditional markets and what kind of mediating role sales expertise has, but it has some limitations. In the future, it will be required to widely study the corelation between facilities modernization business and merchant education, and the impact on traditional market activation and plan about comprehensive market activation. Studies on education service quality for merchant as well as traditional markets are not much enough. In the future, it is considered that it will be necessary to study on traditional markets in various aspects as well as subsequent studies on the impact of education service quality for traditional market activation.

목차

Abstract

1. Introduction

2. Research Objectives and Related Research

3. Research Process

4. Conclusion

References

키워드

Education Services Quality Education Support Policy Traditional Market Sales Skills Merchants