Visual Merchandising Concept for Traditional Market in Korea

• 발행기관: 한국유통과학회
• 저자명: Jung Hwa Seo Myoung Kil Youn
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2016 International Conference on Business and Economics (ICBE 2016), 53~55쪽, 전체 3쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

Although many studies on visual merchandising of Korean traditional markets have been continued, visual merchandisers have been distorted by the display control center in real situations. Therefore, this study sets both current and future concepts of Visual Merchandising for further discussions and a new complement formulation in Visual Merchandising, This study investigates previous studies with the ways of normative study such as comparing, organizing concepts and relating terms on visual merchandising. Visual Merchandising is suitable for Korean situation, thus, it is important to establish appropriate concepts of it. It can be possible in case of being provided existed researches and all preceding discussions. Visual Merchandising has been an important key to how well establish its visual merchandising in retail planning, and it focused on to organize the visual merchandising concepts. Though the study has many limitations, this study can be better approach by facing the matters squarely and looking at the solutions for the limitations in research areas. Visual Merchandising is not just confined in the field of research. Thus, the challenge can be possible in retail outlets with properly established plan.

목차

Abstract

1. Introduction

2. Theoretical Analysis of the VMD

3. The Role and Effectiveness of Visual Merchandising

4. Conclusion

References

키워드

Visual Merchandising Merchandising Interior Display Brand Image