A Theoretical Study on Development of the Unified Model with UTAUT and DOI on the Mobile Payment

• 발행기관: 한국유통과학회
• 저자명: Runze Wu Jong Ho Lee
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2016 International Conference on Business and Economics (ICBE 2016), 521~525쪽, 전체 5쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

The purpose of this study is to develop the unified model with UTAUT and DOI one to apply for mobile payment especially for fingerprint. Until now, each model was used for research respectively. Most papers usually adjust TAM mainly. But because of the complex society, diversified studies, and several kinds of papers, researchers want to study more complex papers which are not simple model but more complex one. Especially researchers developed TAM and provided UTAUT model. So this paper uses UTAUT model on the mobile payment. Without the constraints of space and time compared to conventional PC, the mobile offers fast and customized services via smart phones, and the smart phone services have received a great deal of attentions among global customers. In case of payment volume, Chinese netizens in online market showed that mobile offers have reached 688 million, which is worth of 6.20 billion dollars. The numbers of mobile Internet users are more increasing all over the world. So this paper focuses on the study of theoretical development with between UTAUT model and DOI one on the mobile payment system for fingerprint. And eventually this presents the proper model to make empirical test.

목차

Abstract

1. Introduction

2. Mobile Fingerprint Payment

3. UTAUT Model

4. Perceived Security

5. Diffusion of Innovation: DOI

6 Proposed Research model

Reference

키워드

Theoretical Study Development of the Unified Model UTAUT Mobile Payment