A Study on Servitization Strategy to cope with Disruptive Innovation: Focus on the Electric Vehicle Battery Lease Policy

• 발행기관: 한국유통과학회
• 저자명: Sang Hyun Lee
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2016 International Conference on Business and Economics (ICBE 2016), 225~231쪽, 전체 7쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

The purpose of this study is to propose the framework of service innovation strategy to counteract the emergence of electric vehicle. We conducted a case study on EV lease program which developed and has been implementing lease program for year. We designed and prepared the process, collected and analyzed data for the study. This study suggested a battery lease system and a framework for service innovation required for the rapid diffusion of electric vehicle as followings. First, we suggested a necessity of partitioned price system in order to enjoy the relative advantage of initial purchasing cost in contrast to the internal combustion automobiles. Second, we proposed that the new service strategy should focus on reducing the switching cost. Third, we suggested battery lease system and this contains the orientation to reduce cost factors in order to change to electric vehicle from internal combustion automobile. The suggested framework could practically contribute to the diffusion of electric vehicles. The result of this analysis is expected to provide a strategic guideline for decision makers of firms which have already entered the EVlease market by expanding the concepts from the existing product perspective to a service innovation perspective in explaining the characteristics of electric vehicle.

목차

Abstract

1. Introduction

2. Theoretical Backgrounds

3. A Proposal for Servitization of Electric Vehicle Diffusion

4. Conclusions

Reference

키워드

Electric Vehicle Servitization Disruptive Innovation Switching Cost Partitioned Price