Does the Rise of the Korean Wave Lead to Cosmetics Export?

• 발행기관: 한국유통과학회
• 저자명: Young Seaon Park
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2016 International Conference on Business and Economics (ICBE 2016), 395~397쪽, 전체 3쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

The purpose of this research is to identify the relation between the Korean wave and Korean cosmetics export. Instead of using UN COMTRADE data as with other researches on the similar studies, this paper adopts Google Trends query index with keyword 'Korean drama' as a proxy variable for cultural trade. With controlling export determining factors such as GDPs of import and export countries, distance, R&D, and FTA, this paper examines whether the Korean wave represented by Google Trends contributes to the explosive increase of Korean cosmetics export in the recent years. Moreover, this study also investigates the possible effects of the Korean wave on export that could vary according to the different trade groups by classifying import countries into two groups: 74 countries worldwide and 9 ASEAN member countries. The results reveal that the Korean wave indeed leads to cosmetics export to ASEAN countries but show weak relation with cosmetics export to worldwide.

목차

Abstract

1. Introduction

2. Empirical Strategy

3. Data

4. Conclusion

References

키워드

Korean Wave Cosmetics Cultural Proximity Google Trends Gravity Model