학술논문
Correlates of Consumer Online Buying Behavior
이용수 11
- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Ahmed Audu Maiyaki Sany Sanuri Mohd Mokhtar
- 간행물 정보
- 『KODISA ICBE (International Conference on Business and Economics)』2016 International Conference on Business and Economics (ICBE 2016), 497~499쪽, 전체 3쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2016.06.30
무료
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국문 초록
영문 초록
The increasing usage of internet provides a developing prospect for online retailers. The purpose of this research is to ascertain the factors that influence consumer online buying behavior (online shopping intention). To this end, a survey was conducted by administering questionnaires on respondents. In total, 200 respondents from University Utara Malaysia (UUM) were chosen based on convenient sampling method. Descriptive statistics, reliability analysis, and multiple-regression were employed to analyze the data collected. The results show that price and product variety have significant effect on consumers'online shopping behavior. Subsequently, it was recommended that retailers should adopt appropriate pricingand product assortment strategies which are found to be the most important factors influencing online buying behavior of consumers.
목차
Abstract
1. Introduction
2. Methodology
3. Managerial Implications
4. Conclusion
References
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