The Effects of Traditional Korean Restaurant's Well-Bing Attribute Selection on Customers' Re-Visitation and Word-of-Mouth Intention

• 발행기관: 한국유통과학회
• 저자명: Hee Jong Yang Hang Sun Baek Chan Hee Kim Chung Sub Shin
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2016 International Conference on Business and Economics (ICBE 2016), 205~214쪽, 전체 10쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

This study analyzes what effects on restaurants' well-being attribute selection have on word-of-mouth intention. Based on the result, this study aims to provide basic data for establishing Korean restaurant's service strategy and marketing strategy. The researchers surveyed 350 customers who visited a Korean restaurant located in Kangbook, Seoul. We encoded gathered data and analyzed them using SPSS 17.0 statistics package program. Following are the analyzed results. First, under hypothesis 1 - Korean restaurant's well-being attribute selection will have a positive influence on re-visitation intention - it shows that sufficiency, healthiness, and steadiness have similar influence on re-visitation intention. Second, under hypothesis 2 - Korean restaurant's well-being attribute selection will have a positive influence on word-of-mouth intention - it shows that sufficiency, healthiness, environment, and steadiness have similar influence on word-of-mouth intention. Third, under hypothesis 3 - Korean restaurant's re-visitation intention will have a positive influence on word-of-mouth intention - it is considered that eliciting customer's re-visitation intention also has influence on word-of-mouth intention. It will be necessary to consult how to derive customer's re-visitation intention or word-of-mouth intention by considering factors which customers of traditional Korean restaurant value.

목차

Abstract

1. Introduction

2. Theoretical Background

3. Research Model and Design

4. Analysis of Actual Proof

5. Summary of the Research Results and Directionality of Future Studies

References

키워드

Korean Restaurant Well-being Attribute Selection Re-visitation Intention Word-or-Mouth Intention