The Effects of Perceived Values and Consumer Attitudes By Sales Promotion Type

• 발행기관: 한국유통과학회
• 저자명: Yu Zhang Hyoung Gil Kim
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2016 International Conference on Business and Economics (ICBE 2016), 159~160쪽, 전체 2쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

Recently, consumers are increasingly pursuing diversification and the improvement of life quality. Population increase and consumers' income level is becoming higher and higher. The material needs for food, beverage, and daily necessities are also becoming higher. Because of this era of change, under the condition that traditional market and general store cannot fully meet the consumer demands, more customers choose to shop in large discount stores. This trend provides a good business environment for large discount stores. In November 1993, the first large discount store emart quickly spread after its opening in Seoul. As circulation market fully opened in 1996, the foreign discount store Carrefour entered the domestic market. The competition between enterprises at home and abroad in South Korea was heating up. In December 2013, the number of large discount stores with an area of more than 3000 ㎡is up to 254.

목차

Abstract

1. Introduction

2. Results

References

키워드

Effects Perceived Values Consumer Attitudes Sales Promotion Type