A Study on the Effects of e-Service Quality of Continued Use Intention in China : Focused on Taxi-Booking Apps

• 발행기관: 한국유통과학회
• 저자명: Zhong bo Guo Jong Ho Lee
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2016 International Conference on Business and Economics (ICBE 2016), 515~519쪽, 전체 5쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

The legacies, given to us by these inspirators, innovators, insignificant individuals of history all began with questions encapsulated in their mind like a sentence, "can I make this better?" Betterment has driven innovation and re-made our questionable imagination into significant life improvement unit. Thus, with my passion for the convenience of travelling and my love for enjoying the surrogate driving experience, revolutionizing the taxi-call industry had been the primary goal of my research topic. Kicking off with meticulous and comprehensive effort. The purpose of this article is to examine the effects of perceived value, satisfaction, continued use intention of e-service Quality of taxi-booking apps. As known by all, the smart phone industry had uprised and uproar since the introduction of game changing phone in to the market, the Apple Iphone 3G, phones and business related industries had utilized such digital telecommunication platform to wide-stretched their business.

목차

Abstract

1. Introductions and Purpose

2. Important Variables

3. Research Model and Hypotheses

4. Empirical Test

5. Hypothesis Test

6. Mediating Effects

7. Conclusions and Limitations

Reference

키워드

Effects E-Service Quality China Taxi-Booking Apps