Empirical Study and Measurement of College Students' Consumption of Social Responsibility

• 발행기관: 한국유통과학회
• 저자명: Zhang Guo Wei
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2016 International Conference on Business and Economics (ICBE 2016), 279~282쪽, 전체 4쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

In recent years, the social responsibility consumption has become an increasing concern in the social and academic circles. This article is based on research results about the social responsible consumer behavior at home and abroad, and combined with the consumptive characteristics of contemporary college students, rebuilds the impact scale of the college students' responsible consumer behavior on the basis of the research of domestic and foreign scholars in related field. It respectively includes Social responsibility, safeguard of consumers' rights, energy conservation, protection of environment and moderate consumption. This article is analyzed empirically based on the survey data of college students in Shandong province. With the research methods of SPSS and then AMOS21.0, it implemented an exploratory and confirmatory factor analysis, showing the data has higher internal consistency and validity. Through this research, it makes up for the lack of social responsible consumer behavior' deficiency classification, offers the basis for social responsibility localization of consumption, and provides empirical foundation for constructing a harmonious society.

목차

Abstract

1. Introduction

2. Relative researches review and comment

3. Research Design

4.Conclusion

References

키워드

Empirical Study Measurement College Students' Consumption Social Responsibility