학술논문
Starbucks and Business Ethics
이용수 7
- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Yoon ah Hahn Dong ho Kim
- 간행물 정보
- 『KODISA ICBE (International Conference on Business and Economics)』2016 International Conference on Business and Economics (ICBE 2016), 321~323쪽, 전체 3쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2016.06.30
무료
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국문 초록
영문 초록
The purpose of this paper is to explore and examine Starbucks' leadership in ethical and Corporate Social Responsibility (CSR) policies and practices.
This is a case study, an analytical approach, which focuses on exploring and analyzing the ethical and CSR policies to measure Starbucks's ethical behavior in a business environment.
Starbucks's ethical and CSR policies are ingrained into the business itself as a part of its business operations, and the leadership of Starbucks not only behaves ethically but also sets an ethical standard for employees and other businesses to follow.
Starbucks is probably one of the most ethical multinational corporations in the world today. This case demonstrates the importance of the ethical and CSR standards for other businesses to follow.
목차
Abstract
1. Introduction
2. Corporate Social Responsibility
3. Starbucks
4. Leadership
5.Conclusion
References
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