Influence of Characteristics of Selecting Eco-Friendly Agricultural Goods on Satisfaction

• 발행기관: 한국유통과학회
• 저자명: Jong Baek Kim Yoon Hwang Ju Hee Young Cho
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2016 International Conference on Business and Economics (ICBE 2016), 169~173쪽, 전체 5쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

The Purpose of this study is on Influence of Characteristics of Selecting Eco-Friendly Agricultural Goods on Satisfaction. The data collection for this research has conducted through a survey for 200 consumers using stores specializing in eco-friendly agricultural goods in the age of 50s and older, and utilized 178 valid samples for final analysis. The research results showed as follows: First of all, the characteristic of selecting stores specializing in eco-friendly agricultural goods all showed static influence on satisfaction. Secondly, the satisfaction of the consumer on the eco-friendly agricultural goods specialty products had significant static influence on intention for continuous usage. That means the consumers have an intention to use the current stores specializing in eco-friendly agricultural goods continuously, and it was better than using general stores if the conditions were maintained.

목차

Abstract

1. Introduction

2. Theoretical Background

3. Setting the Hypothesis and Research Model

4. Analysis of Actual Proof

5. Conclusion and Implications

References

키워드

Store Choice Attribution consumer's satisfaction Eco-Friendly Agricultural Goods