학술논문
The Effect of Reputation of Culture Oriented Markets on Revisit Intentions and Word of Mouth Effects for Traditional Markets
이용수 0
- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Jong Ho Park Lak Chae Chung
- 간행물 정보
- 『KODISA ICBE (International Conference on Business and Economics)』2016 International Conference on Business and Economics (ICBE 2016), 109~114쪽, 전체 6쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2016.06.30
무료
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국문 초록
영문 초록
Raditional markets lose competitiveness and gradually disappear due to many reasons. Previous researchers cited insufficient parking spaces and the inferiority of physical environments as the reasons (Yoo et al., 2009; Hong, 2008; Hur & Song, 2009). Other reasons mentioned include the lack of management mind and health problems of market merchants due to aging and decreases in rural populations due to urbanization.(Chung, 2009; Park, 2015).
The purpose of this study is to measure the effect of reputation of culture oriented market on revisit intention and word of mouse effects for Traditional Market.
5 point Likert-scale has been adopted for this study designed based on previous study. Used SPSS ver.22, factor analysis & Cronbach's alpha, correlation, regression test were made. 277 samples were used for analysis.
목차
Abstract
1. Introduction
2. Theoretical Background
3. Research method
References
키워드
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