학술논문
The Effects of Franchisor CSR Activities on Franchisee Relationship Satisfaction, Relationship Trust, Long-Term Relationship Orientation and Referral Intention
이용수 0
- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Yong-Sook Noh Yong-Ki Lee Jae-Han Lee Sang-Ho Han
- 간행물 정보
- 『KODISA ICBE (International Conference on Business and Economics)』2012 International Conference on Business and Economics (ICBE 2012), 433~436쪽, 전체 4쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2012.07.15
무료
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국문 초록
영문 초록
This study has developed to the structural model that CSR of franchisor activities on franchisee relationship satisfaction, relationship trust, long-term relationship orientation, and referral intention in the context of Korea franchise. For these purpose, the authors collected the data from 495 franchisees. The data were analyzed using structural equation modeling with SPSS/PC 18.0 and AMOS 18.0.
The findings can be summarized as follows:
First, franchisor social responsibility has a significant effect on franchisor image. Second, franchisor image has a significant effect on trust and satisfaction. Third, franchisor image has a significant effect on long-term relationship orientation and referral intention. Finally, trust and satisfaction have a significant effect on long-term relationship orientation and referral intention.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Hypotheses
Ⅲ. Hypotheses Testing
Ⅳ. Discussions and Conclusions
References
키워드
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