The Effect of Social Commerce Characteristics on Satisfaction, Reliability and Repurchase Intention

• 발행기관: 한국유통과학회
• 저자명: Jong-Ho Lee
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2012 International Conference on Business and Economics (ICBE 2012), 333~339쪽, 전체 7쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2012.07.15

영문 초록

This study focuses on the effect of perceived usefulness, perceived enjoyment, information disclosure on satisfaction, reliability and repurchase intention by users using social commerce, social media or SNS. The data used were from 160 respondents for this study. After analyzing them, the results with using social commerce are as follows. First, all hypotheses are fully supported. So, perceived usefulness, perceived enjoyment, information-disclosure make significant influences on satisfaction, reliability and repurchase intention. Especially this study is different from previous one in that information-disclosure. Second, this study wil provide some strategic implications to the social commerce companies which sell products or services by on-line. Those implications are very important, helpful to them. All companies should establish strategies suitable for reducing or removing the personal information disclosures including private informations, especially location information.

목차

Abstract

Ⅰ. Introduction

Ⅱ. Theoretical Background

Ⅲ. Research Model and Hypothesis

Ⅳ. Empirical Analysis

Ⅴ. Conclusion

Reference

키워드

social network service(SNS) social commerce social media perceived usefulness perceived enjoyment information disclosure satisfaction reliability repurchase intention