학술논문
The Mediating Effect of the Cooperative Business Structure of a Platform Leader
이용수 0
- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Sang-Wuk Ku
- 간행물 정보
- 『KODISA ICBE (International Conference on Business and Economics)』2012 International Conference on Business and Economics (ICBE 2012), 315~319쪽, 전체 5쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2012.07.15
무료
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
영문 초록
This research examines the role of the cooperative business structure in influencing new product development performance of complementors. I also studies how several factors relating to integrative new product(complement) development processes affect the cooperative business structure and, through this bond, influence new complement development performance. The findings, based on a sample of 103 companies, prove that the cooperative business structure indeed enhances the performance of the new complement developed by a complementor. Traditional group factors such as location of R&D centers, cross-functional collaboration and richness of overseas information acquisition mechanism play the roles in influencing both the cooperative business structure and new complement performance. Finally, the cooperative business structure is mediating on the relationship between new complement development performance and its antecedents.
목차
Abstract
1. Introduction
2. Industry Platform
3. Research Framework
4. Analysis and Results
5. Discussion and Conclusion
References
키워드
해당간행물 수록 논문
- The Effect of Marketing Communication upon Store Loyalty at Traditional Market
- The Effect of Trust and Justice with Franchisor on Relation Satisfaction and Long-term Commitment in Franchise Business
- Web Site Selection for Internet Advertising using the AHP and Fuzzy-Entrop
- A Perspective of Distribution Channel of Lubricant in Korea and Improvement
- Korean Customer Attitudes Towards SNS Shopping
- The New Trend of Leadership
- Present and Future of Traditional Markets in China
- A Study on the Revitalization of Traditional liquor distribution at Traditional Markets
- Enhancing the Competitiveness of Organic Food Shops Using SERVQUAL Scale
- Study on Contribution Rate of Essential Factor Market of Insurance Development to Economic Growth
- The Influences of the Characteristics of Internet Shopping Malls and the Shopping Traits of their Users Involved in E-commerce on Purchase Intent
- An Empirical Study on Operation Form of Franchising Business of Food Service Franchise Enterprise
- Lifestyle Segmentation
- Service Care and Corporate Management
- A Study on the Development Strategy of Third-Party Logistics Service Providers in China
- A Strategy for Revitalization of Local Economic Development
- Financing and Corporate Governance Aspects of Traditional Retailing
- Present and Future of the Korean Firms
- Modeling Customer-Based Brand Equity and Perceived Price in Coffee Chain Stores
- A Study on Brand Experience and Personality Effect on Brand Attitude and Repurchase Intention in Food-Franchised
- The Effect of Franchisor Bonding Activities on Franchisee's Relationship Quality and Long-term Relationship Orientation
- The Moderating Role of Family Ingroup Communication in Family Restaurant Loyalty Formation
- The Effect Of Franchisor Supervisor’s Influence Strategy On Closeness, Relationship Quality, and Cooperation
- The Effect of Franchisor Supervisor’s Influence Strategy on Closeness, Relationship Quality, and Cooperation
- A Study on Development of Culture Tourism Oriented Traditional Market
- Research on Purchase Decision Factors to TV Home Shopping Product
- Estimation of the Level Of Sustainable Development in Kazakhstan Regions and Recommendation For Its Increase
- An Empirical Analysis on Urban Consumption Structure in Shandong Province
- Distribution Knowledge, Research, and Journal
- A Study on the Effect of Shopping Motivation of Social Commerce on Flow, Trust and Purchase Intention
- Under the Regulation of Job Satisfaction, the Impact of Person-Position Accordance and Person-Organization Accordance on Turnover Intention
- Challenges and Opportunities of Small Business Management and Start-Ups in India
- The Effects of Supervisor’s Relationship Bonding Efforts on Long-Term Orientation in Franchise Industry Context
- The Contribution of Innovation Activity to the Output Growth of Emerging Economies
- The Mediating Effect of the Cooperative Business Structure of a Platform Leader
- Study on the Need of Developing Manuals for Visual Merchandising of Traditional Market
- A Study on Brand Selection Property of Preliminary Business Founder In Food Service Franchise Foundation
- A Global Perspective on Green Sustainability, Corporate Reputation, and Technological Strengths For Firm Performance With Sustainable Growth Across National Countries
- A Study on the Effect of Characters of Social Shopping on Repurchase and Word-of-Mouth Intention
- The Effects of the Relational Commitment and Performance on the Franchisor's Administrative Characteristic and Ethic Fairness in the Franchise System of Food Service Business
- The Effects of Franchisor CSR Activities on Franchisee Relationship Satisfaction, Relationship Trust, Long-Term Relationship Orientation and Referral Intention
- The Impact of Global Financial Crisis 2008 on Amman Stock Exchange
- A Exploratory Study of the Hedonic Facets in Consumer Buying Intention
- The Effect of Social Commerce Characteristics on Satisfaction, Reliability and Repurchase Intention
- Antecedents and Outcomes of Mentor-Entrepreneur Relationships
- An Exploratory Study on Distributional Competitiveness of Traditional Markets in Incheon Metropolitan Area
- A Study on the Collaboration Systems' Development between the SSM and the Traditional Market in Korean Government Policy Support
- Study on Vitalization Ideas For Traditional Market Through Social Network Services (SNS)
- A Study on the Influence of Tourist Spots Preference by the Tourist Information using SNS Characteristics
- Self-consciousness, Self-Disclosure, Attachment to Social Network Sites, and Subjective Well-Being
- The Factors Affecting on the Franchisor's Performance, Satisfaction and Recontract Intention
- The Effect of Traditional Market Aid Program on Trust and Support of Marketeer
- The Effect of Choice Attributes of Traditional Market and Relationship Quality
- A Study on the Effect of Characteristics of SNS on Purchase Intention in Online Shopping Mall
- Study on Logistics Cooperation between Shandong and South Korea
참고문헌
관련논문
최근 이용한 논문
교보eBook 첫 방문을 환영 합니다!
신규가입 혜택 지급이 완료 되었습니다.
바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!