학술논문
The Factors Affecting on the Franchisor's Performance, Satisfaction and Recontract Intention
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- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Shuai Su Jun Zhang
- 간행물 정보
- 『KODISA ICBE (International Conference on Business and Economics)』2012 International Conference on Business and Economics (ICBE 2012), 149~154쪽, 전체 6쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2012.07.15
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국문 초록
영문 초록
In this research, we investigate the factors affecting on the recontract intension of franchisor in the uprising Chinese franchise market. Based on the previous study, we extract the four constructs: characteristics of franchisor, features of franchisee, relationship, and environmental uncertainty. We hypothesize that these four factors influence the performance and satisfaction of franchisor, and both performance and satisfaction influence its recontract intention in the end. In order to examine these hypotheses empirically, we conducted a survey on the 400 franchisors in China. By analyzing the data, we can confirm most hypothesis supposed. Characteristics of franchisor, franchisee, and their relationship influence the performance and the satisfaction of franchisor along with environmental uncertainty. However, in specific, the control of franchisor and the commitment of franchisor do not significantly influence on the performance. Trust, commitment and conflict in their relationship do not affect significantly on the performance and the satisfaction neither. The performance and satisfaction of franchisor positively influence the recontract intention of franchisor. This study thus provide franchisors and practitioners, who plan to extend their franchising business abroad into Chinese market, with some practical knowledge.
목차
Abstract
Introduction
The Chinese Franchise Development
Research Model and Hypothesis Development
Data collection and analysis method
Results
Results of reliability and validity
Analysis results of hypothesis
Ⅴ. Conclusions
References
키워드
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