Study on the Need of Developing Manuals for Visual Merchandising of Traditional Market

• 발행기관: 한국유통과학회
• 저자명: Jeanny Lim
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2012 International Conference on Business and Economics (ICBE 2012), 173~181쪽, 전체 9쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2012.07.15

영문 초록

Korean traditional markets have been being behind the times, rapidly. Because they have not met demands of the times even though there have been a lot of social changes like an overall improvement in standards of living, alteration of purchasing form and propagation of cars. Especially, the meaning of korean traditional rice cake which had been loved by ordinary people as favorite food has been fading away, as a result of the simplification of rituals, westernization of food and increasing bakeries. Still korean traditional rice cake is generously patronized as food for ancestral ritual, wedding, party and everyday. and you can say that it is the most indigenous and conventional food of korea, taking a seat far in the corner of korean traditional culture, to merchandise. Korean traditional rice cake has limit as it is produced and sold by with independent businessmen center in traditional market. Particularly, in visual merchandising related to interior design and display, independent businessman cannot to be compared and threatened with franchise organization having brand power, so manual support for visual merchandising under the leadership of administration is absolutely needed. also, the advent of major company-run rice cake cafe adds fresh fuel and sets the direction to small but luxurious packaging, diversifying menu. We need packaging technology for quality improvement of rice cake and mode of packing to promote the sales and win consumer`s confidence at the same time. how to display seasonable using seasonable various materials of rice cake and update graphic data to run a web site should be taught and distributed to independent businessmen. Regular specialized education for visual merchandising of rice cake could help win competition with other franchise-based organizations.

목차

Abstract

Ⅰ. Introduction

Ⅱ. The concept of korean traditional market and the purpose of visual merchandising

Ⅲ. Difference in competitiveness of between traditional rice-cake store and franchise one

Ⅳ. Development of visual merchandising manuals for rice cake shop

Ⅴ. Conclusion

References

키워드

Visual Merchandising Korean Rice Cake Traditional Market Display Manual