학술논문
A Exploratory Study of the Hedonic Facets in Consumer Buying Intention
이용수 0
- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Young-sam Oh Young-Chul Lee
- 간행물 정보
- 『KODISA ICBE (International Conference on Business and Economics)』2012 International Conference on Business and Economics (ICBE 2012), 259~265쪽, 전체 7쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2012.07.15
무료
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국문 초록
영문 초록
The main purpose of this study is to find consumers’ usage behavior in mobile services to provide pointers for future development of this field. Specifically, this study attempts to identify variables influencing the use of mobile service consumers. To achieve these research goals, we empirically estimate the relationship between characteristics related to the use and provision of mobile services and factors influencing consumers’ intentions such as perceived mobile service usage values with hedonic. This study based on TAM, in which behaviour is seen as a consequence of affect and intentions and used the theory of consumption values which is a means of explaining user decisions to employ a hedonic facet using by smart phone.
목차
Abstract
1. Introduction
2. Theoretical background
3. Methodology and result
4. Conclusion
References
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