학술논문
A Study on the Effect of Characters of Social Shopping on Repurchase and Word-of-Mouth Intention
이용수 0
- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Peng Ren Jong-Ho Lee
- 간행물 정보
- 『KODISA ICBE (International Conference on Business and Economics)』2012 International Conference on Business and Economics (ICBE 2012), 361~369쪽, 전체 9쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2012.07.15
무료
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국문 초록
영문 초록
Even though the offer of social shopping is setting up, the study about social shopping is in an insufficient condition. And the systematic scientific cleanup of social shopping site doesn’t be organized. While in order to generate earning, it also needs to find out characteristics of social shopping and to service the characteristics’evaluation and performance. According to the analysis of the survey, the characteristics which have influence on of social shopping repurchase and WOM intention is found out. This study provided marketing strategies that can make social shopping to be continued developing.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Literature Review
Ⅲ. Research Model and Hypotheses
Ⅳ. Empirical Analysis and Hypothesis Testing
Ⅴ. Conclusion
Reference
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