학술논문
The Influences of the Characteristics of Internet Shopping Malls and the Shopping Traits of their Users Involved in E-commerce on Purchase Intent
이용수 7
- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Gyu-yeol Shim Yong-man Kim
- 간행물 정보
- 『KODISA ICBE (International Conference on Business and Economics)』2012 International Conference on Business and Economics (ICBE 2012), 305~313쪽, 전체 9쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2012.07.15
무료
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국문 초록
영문 초록
This study is designed to corroboratively investigate the influences of the characteristics of Internet shopping malls and the shopping traits of their users involved in e-commerce on shopping intention. With this in mind, the researchers take a look at the influences of such features of shopping malls on the web as the quality of the system, customer-support service, shopping-mall perception and security, the users' propensity to pursue pleasure and pragmatic interest on shopping intention. The study shows that all the variables suggested here have an influence on the purchase intent of shopping-mall users.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Theoretical Backgrounds
Ⅲ. Formulation of Hypotheses
Ⅳ. Research Methods
Ⅴ. Findings
Ⅵ. Conclusion
Reference
키워드
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