Can Sustainability Information on Corporate Websites Reflect CSR Strategies?: A Semantic Network Analysis of Top Companies in South Korea and China

• 발행기관: 한국자료분석학회
• 저자명: Sejung Park Hongmei Li Han Woo Park
• 간행물 정보: 『Journal of The Korean Data Analysis Society (JKDAS)』Vol.19 No.1, 43~54쪽, 전체 12쪽
• 주제분류: 자연과학 > 통계학
• 파일형태: PDF
• 발행일자: 2017.02.28

영문 초록

This study investigates how leading South Korean and Chinese firms communicate their corporate sustainability principles and practices through their websites. A semantic network analysis, convergence of iterated correlations (CONCOR), and quadratic assignment procedure (QAP) correlation analysis were conducted to examine the major agendas, communication approaches, and framing patterns of sustainability information by firms in the two countries. Our findings suggest that although South Korean and Chinese firms had overlapping agendas for sustainability development such as sustainable growth and collectivistic culture, they differed in the amount of sustainability information, network structure, and the framing of sustainability. Our research offers practical insights into the development of strategic communication and management of digital contents as they are helpful to identify not only a range of agendas they covered, but also areas of deficient knowledge or sources in the information.

목차

1. Introduction

2. Literature review

3. Research questions

4. Methods

5. Results

키워드

corporate social responsibility Asian corporations social network analysis public relations strategic communication