ASSESSING USERS' BEHAVIOR IN COPING WITH SMARTPHONE MALWARE THREAT: APPLYING PROTECTION MOTIVATION THEORY

• 발행기관: 한국산업경영학회
• 저자명: Gafurov Dilshodjon Ho Young Shin KiSu Kim
• 간행물 정보: 『한국산업경영학회 발표논문집』2013년도 동계학술대회 발표논문집, 615~638쪽, 전체 23쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.02.22

영문 초록

Smartphones being all in one featured mobile devices are spreading faster than ever. No doubt, attackers have revealed several vulnerabilities of smartphones and they are becoming a target for malware writers as their counterpart PCs. This jeopardizes the mobile life of over one billion smartphone users who are far from malware awareness. The objective of this study is to extend prior models to mobile technology by analyzing the users' behavior in dealing with the smartphone malware threat. This paper attempts to understand individuals' cognitive process in the context of fear. We test a theoretical model based on Protection Motivation Theory (PMT) using data collected from 352 respondents. Employing statis tical packages (SPSS and PLS), we found that all latent factors significantly determine the smartphone users' behavioral intention in adopting the recommended action against malware threat. Findings suggest that response efficacy has the greatest influence' Our analytical results manifest strong support for the proposed model. The theoretical framework and given implications of our study can be generalized and applied within the domain of smartphone security to persuade users adopt protective measures against malicious attacks.

목차

<요약>

Ⅰ. INTRODUCTION

Ⅱ. RESEARCH BACKGROUND AND LITERATURE REVIEW

Ⅲ. RESEARCH MODEL AND HYPOTHESES DEVELOPMENT

Ⅳ. RESEARCH METHOD AND ANALYSES RESULTS

Ⅴ. DISCUSSION AND CONCLUSION

REFERENCES

키워드

PMT fear appeal smartphone malware threat severity threat susceptibility self-efficacy response efficacy social influence