Hyundai, and Kia Motors, but recently, ESG levels have been evaluated in selecting partners and procuring government by large companies, and its importance is increasing in the management of small and medium-sized companies as well. In addition, many existing studies have argued that corporate ESG activities have a positive effect on corporate value. Therefore, this study aims to analyze the factors that consumers demand and support ESG management, and to obtain implications for consumers demands for ESG management supporting companies ESG management activities.
Therefore, in this study, an online survey was conducted on 494 M, Z, and X generations for 2 months from June 2021, and one-way batch variance analysis, independent sample t test, and multiple regression analysis were conducted using the SPSS 22.0 program. The analysis results are as follows. First, there were differences in perceptions of ESG management in Generation Z, Generation M, and Generation X, and when comparing the average, Generation X had a higher degree of demand and support for ESG management than Generation M and Generation Z. Second, comparing the degree of demand and support according to the presence or absence of economic activity experience and prior knowledge of ESG showed that the demand for social charity and governance was higher than that of the group without economic activity experience. In addition, the group who knew ESG showed higher demands for ESG management in all areas except for governance demands, and the degree of support for ESG management activities of companies was higher. Finally, it was confirmed that consumers requests for ESG management (environmental management demand, social charity responsibility demand, socioeconomic responsibility demand, and governance demand) had a positive (+) effect on ESG management support. Through the results of this study, consumers demands for ESG management lead to consumption, investment, and employment, which are actions that support ESG management, so implications for social efforts to promote ESG management can be obtained.