중국 청도 관광이미지에 관한 연구

• 영문명: A Study on the Tourism image in Qingdao, China
• 발행기관: 관광경영학회
• 저자명: 최정효 소재민
• 간행물 정보: 『관광경영연구』제23권 제3호, 827~852쪽, 전체 26쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.05.31

영문 초록

The purpose of this research lies in the presentation of the suggestions that can be of help to the Qingdao City in advancing as a competitive tourism city in Asia by attracting even more tourists through a research on the image of the tourism of the Qingdao City in China. In order to accomplish the purpose of the research, the main tourist destinations in the Qingdao City in China were limited with the area ranges, a questionnaire survey investigation was carried out for around one month from April 1, 2017 until April 30, 2017 with the foreign tourists from Korea, Europe, the Americas, and Japan who visited the tourist destination of the Qingdao City as the subjects. And, in the analysis, the final 336 copies were utilized. For the empirical analyses, the SPSS 18.0 for Windows and the AMOS 18.0 statistical package programs were utilized. And, for the data analyses, the descriptive statistical analysis, the multivariate statistical analysis, the distribution structure model analysis, etc. were carried out. The main results, the suggestions, and the limitations of the research are the following: First, the cognitive image affects emotional image, perceived value, and brand equity. Second, emotional image influenced perceived value and brand equity. Third, perceived value has an effect on loyalty. Fourth, brand equity affects loyalty.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결 론

참고문헌

키워드

Qingdao Tourism image Perceived value Brand equity Loyalty