모바일 관광 어플리케이션이 사용용이성, 유용성 및 가치만족에 미치는 영향

• 영문명: The Effect of Mobile Tourism Application on Ease of Use, Usefulness and Value Satisfaction
• 발행기관: 관광경영학회
• 저자명: 신상준
• 간행물 정보: 『관광경영연구』제23권 제3호, 699~718쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.05.31

영문 초록

The purpose of this study is to present the guideline of future mobile tourism application by analyzing users' ease of use, usefulness and value satisfaction of mobile tourism application. In order to accomplish the purpose of this study, literature study and empirical research were performed in parallel. We selected consumers who have used mobile tourism applications or are currently using them. We obtained 324 valid samples with experience using mobile tourism applications. Frequency analysis, confirmatory factor analysis, correlation analysis, and covariance structure analysis were performed using SPSS and AMOS 23.0 statistical programs. The results of this study are summarized as follows. First, the responsiveness, reliability, and certainty of mobile tourism applications have a significant effect on ease of use. However, tangibility did not show significant effect. The confidence of mobile tourism application has a positive (+) influence on usability. However, tangibility, reliability, and reactivity were not significant. Second, ease of use has a positive (+) effect on usability. Third, tangibility and firmness have positive effect on value satisfaction. However, reliability and reactivity did not significantly affect value satisfaction. Finally, ease of use has no significant effect on value satisfaction. Usefulness has a significant effect on value satisfaction. Therefore, based on the results of analysis, we suggested some useful implications for mobile tourism applications.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Mobile Application Ease of Use Usefulness Value Satisfaction