혼자여행자의 개인가치에 따른 여행상품속성의 선호도 지각 차이 분석

• 영문명: An Analysis of Perceptual Differences of the Solo Travellers' Personal Values on Travel Product Attributes
• 발행기관: 관광경영학회
• 저자명: 강희래 김홍범
• 간행물 정보: 『관광경영연구』제23권 제3호, 805~825쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.05.31

영문 초록

The rapid growth of single-person households in Korea has been one of the reasons behind the rise in solo travel in the country. This trend calls for an in-depth investigation into its implications for the hospitality and tourism industry. Personal values have been a widely used variable in many research areas of social science because it's been proven to play a prominent role as the determinants of human attitudes and behaviour. The aim of this study was to investigate whether the perceived preference of travel product attributes differed by the personal values of solo travellers. The results from the factor analysis, cluster analysis and one-way ANOVA implied that the perceptual differences exist in their personal values on travel product attributes. Application of the solo travellers' personal value to the development of tourism marketing strategy and academic implications are discussed.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결 론

참고문헌

키워드

Solo Travel Personal Values List of Values(LOV) Travel Product Attributes