중국인의 시각으로 바라본 한국관광

• 영문명: Chinese Perspectives toward Korean Tourism: Analysis of Flagship Portal Site Baidu's Big Data
• 발행기관: 관광경영학회
• 저자명: 윤영일 오익근
• 간행물 정보: 『관광경영연구』제23권 제3호, 1~20쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.05.31

영문 초록

The purpose of this study is to analyze the changes in perception of Korean tourism viewed from the Chinese perspective by using large data of Baidu social media in China. For this purpose, we collected data on “Korea Tourism” in Baidu, China's representative portal site for Three years from 2015 to 2017. Data were collected by using TEXTOM, a data collecting and processing program and from those data, density, degree centrality were analyzed by utilizing packaged NetDraw along with UCINET. As a result of the analysis, it was found that the web visibility of free travel, accommodation and travel content were high. In addition, the result showed that the web visibility was also high for political issues such as THAAD.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Baidu Social Big Data Social Network Analysis Text Mining Semantic Network Analysis