중국 바링허우세대의 라이프스타일과 호텔선택속성 및 충성도에 관한 연구

• 영문명: A Study on lifestyle of China’s post-80’s generation and the effects of hotel selection attributes on loyalty
• 발행기관: 관광경영학회
• 저자명: 왕면 이희승 양웨이웨이
• 간행물 정보: 『관광경영연구』제23권 제3호, 479~495쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.05.31

영문 초록

The post-80’s generation known as ‘bālínghòu’ have been benefited from the expansion of higher education, as the product of the one child policy. Therefore, the market has to change its marketing method in order to meet the times. This trend is also expected to continue for next some time, and hotel industry needs to develop competitiveness by applying marketing methods tailored to the needs of ‘bālínghòu’. The purpose of this paper is to explore the lifestyle of the post-80’s generation in China. This paper also identify the structural relationship between selection attributes of hotel and customer loyalty. To achieve objectives of this study, total 350 survey questionnaires were distributed and 330 copies were analyzed as the final excluding 15 that answered insincerely. The results of the study show that the reputation of hotel and quality of service should be improved in order to increase loyalty from customers who are born after 1980’s.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구모형

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Lifestyle Hotel Selection Attributes Loyalty China’s Post-80s Generation(Bālínghòu)